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NEW YORK, Aug. 30 /PRNewswire/ — 5W Public Relations, one of the 15 largest independent PR firms in the U.S., announces the addition of Private Stock Denim to its versatile roster of fashion and lifestyle clients. Private Stock Denim, a new men’s denim line which launches for Spring 2011 comes from Tykoon Brands which also owns and operates, Young Jeezy’s 8732 Apparel and luxury brand, Domenico Vacca Denim.

“We are thrilled to be chosen as Private Stock’s PR agency of record. Working with a successful young entrepreneur like Jon Koon makes us look forward to launching his newest brand as we look forward to building the brand exponentially,” said Ronn Torossian, CEO and President of 5W Public Relations.

Private Stock Denim Company is a journey through the private closet of the world’s most infamous denim junkies. Each garment represents items of true distinction and exclusivity: custom weaved Japanese denim, rare indigo dyes, secret wash formulas, and a perfectionist approach to detail, fit, and finish. Each pair of jeans has its own identity proudly carrying on a denim tradition that has been nurtured for generations. Founded in Hong Kong, Private Stock Denim Company maintains the integrity and tradition of true denim purists worldwide, each garment is intended to be loved and cherished as one’s most valued possession.

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients’ specific business goals and objectives. 5WPR’s energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of “fastest-growing agency” three years in a row. One of the 15 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry’s foremost trade magazine to describe 5WPR as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One.”

http://smallbusiness.aol.com/2010/09/01/meet-and-greet/

 Meet and Greet

By Tip of the Day

Posted 9/ 1 10 at 6:00 AM | Tip of the Day

Always be networking. Successful entrepreneurs realize that professional and personal contacts bridge together. From the barbershop to the boardroom, there is always an opportunity to meet someone that can positively impact your business.

Ronn Torossian
5W Public Relations

New York

www.5wpr.com

http://nyblueprint.com/articles/view.aspx?id=763

Redemption is something that usually happens only to characters in movies. But sometimes it happens for athletes. The last time he was in the ring, Dmitriy Salita suffered a crushing first-round loss at the hands of Amir Khan in England. Next month, the boxer looks to get back to his winning ways at Oceana Hall in his hometown Brooklyn on September 1.

LeBron James could use some sound advice; that much has been clear since his much-criticized decision to announce that he would be joining the Miami Heat in a one-hour ESPN special that shot that network’s credibility and enraged the city of Cleveland. And now he’s getting some, from a most unexpected source: an Israeli rabbi who speaks no English and bases his teachings on the Kabbalah.

In a move likely to puzzle some of his fans, James met Tuesday with Yishayahu Yosef Pinto, a 37-year-old spiritual leader whose following in the business community is as intense as it is mysterious to the uninitiated. According to TMZ, the NBA star was seeking guidance in advance of a major merchandising meeting set to take place on a yacht later in the day.

A follower of Pinto’s tells DailyFinance that the meeting was arranged by Jay Schottenstein, an Ohio retail executive who himself has become acquainted with Pinto in recent months. The relationship between James and Schottenstein, who serves as chairman of the boards of both American Eagle Outfitters and DSW, is no secret: When Time asked James whom he would nominate to the magazine’s annual list of influential people, he suggested Schottenstein, prompting speculation that he was interested in converting to Judaism. The follower of Pinto’s adds that James made a “six-figure payment” to Pinto’s organization, Shuva Israel, in the course of arranging the meeting.

Strange as that sounds, James is far from the only well-known personage to seek Pinto’s counsel on worldly matters. A descendant of famous Moroccan rabbis on both his parents’ sides, Pinto has for several years been regarded as something of a guru in the New York real estate community.

“Rabbi Pinto, who has no formal business education, only speaks Hebrew and won’t meet with women, is considered by Israeli real estate professionals as well as people in other professions and of different faiths to be a holy man,” wrote The Real Deal, a real estate industry publication, in a 2008 profile. Others who have attended his sermons or waited on him in person include former Congressman Anthony Weiner, New York governor Mario Cuomo, ad executive Donny Deutsch, jeweler-to-the-stars and convicted felon Jacob Arabo, and public relations man Ronn Torossian, according to various published reports.

When he’s not advising real estate moguls on whether to sell buildings, Pinto runs a number of Jewish educational and philanthropic organizations. His name recently surfaced in the press after a Hasidic real estate broker with whom he’d had business dealings, and with whom he’d had a falling out, died in an apparent suicide.

So how should former Vice President Al Gore go about clearing his name in the “court of public opinion?” Now that he’s been officially cleared of charges, and with sour legal issues behind him, he needs to make a major public appearance; a major “softball” interview in a selected media outlet.

Gore’s been cleared in the court of law — and kudos to his lawyers for that — but now it’s time for his PR game to follow suit. In his interview, he needs to share his bewilderment with false accusations, the harm done to the “Gore” brand, and the harm done to his personal brand, too. Now it’s up to Al Gore to go on national TV and make a strong statement for his brand name.

Individual brands build strong associations in the minds of the general public — both positive and negative. Al Gore maintained a clean reputation during the Clinton years in the White House. He was seen as the well-focused Harvard scholar and photojournalist that attended the Vietnam battlefields and was later the self-proclaimed “founder of the Internet.”

More recently, however, Al Gore became the “ambassador of global warming,” speaking around the world with extraordinary interest and enthusiasm on the dangers of this environmental phenomenon. Now is a critical time to determine his next brand-association. It is up to him to decide where his reputation goes from here.

Here are some practical ways to recover from a crisis:

1. Break the silence: Strategically attract a top-tier medium for a “softball” interview. This will get the attention necessary to put a positive spin on the resolved case, identify how easy it is to make false accusations, and how baffled you were by the accuser’s actions.

2. Make factual points: For example, the public was not present in the interrogation rooms. Only a few among the media mentioned that the allegedly harassed woman failed a polygraph test or that the case was closed for conflicting details in her testimony. Consider sharing these details to make a basic point of “knowing-the-facts” before making any judgments.

3. Present your new “you”: So what’s next on your agenda? How will the public benefit from your service to the country, the environment, or any other cause you choose to promote. Make sure the public wants your name to be cleared — because you act for and represent the public’s best interest. Attract sympathy and support showing you’re willing to find new energies.

4. Inspire: The public loves comeback stories, so give them one. Make the private viewer relate to you by telling how this was a learning experience and how we all face ups, downs, and crises in our lives, which only need to strengthen us in our different directions.

5. Replace the news items under “Al Gore”: PR news crises of the sexual kind are particular hard to control and they don’t fade quickly. Internet searches will bring up results covering this humiliating topic, but it’s only true up until you provide some new items that relate to your true actions. Tiger Woods had to wait to replace his mess with the U.S Open scores and achievements. Your brand is associated with many more aspects of life, giving you the leverage to relate to various issues. Make sure to strategically bring us new news.

It’s not easy to recover from a PR crisis, but public figures can apply professional communication strategies to make, and even remake, their positive reputation. Every crisis is also an opportunity.

ELIE HIRSCHFELD, the New York real estate developer, threw a 60^th birthday party at The Plaza and all his friends and fans came to celebrate.

Jed Bernstein, president of the League of American Theatres and Producers for 11 years, served as master of ceremonies of the program. He produced such shows as Passing Strange, Equus, Oleanna and Hair, on some of which he partnered with Hirschfeld.

“Best thing about Elie,” Bernstein quipped, “is he thinks Fine & Shapiro is the best deli in New York.”

Broadway performer and cabaret star Leslie Kritzer thrilled the crowd with her magnificent voice.

Theodore Bikel’s “colleague and lover,” Tamar Brooks, accompanied him on the piano as he sang If I Were a Rich Man. Since 1967 he’s played Tevye 2,000 times, more often than any other actor.

Bikel, who also appeared in The Rothschilds, said, “They told me it was much harder writing a show about five rich Jews than a show about one poor milkman. That show is less known than Fiddler on the Roof. But then, what show isn’t less known than Fiddler?”

Hirschfeld introduced his new love, Dr. Sarah Schlesinger, Associate Professor of Clinical Investigation, and Clinical Director of the Laboratory of Cellular Immunology and Physiology at the Rockefeller University, New York.

“I’ve never been happier,” he said. “Wait till you see what I’m planning for my 65^th!”

http://15minutesmagazine.com/pow_1007-01.htm

Elie Hirschfeld is nothing like his late dad Abe Hirschfeld, the publicity-loving real-estate man who once long ago controlled this newspaper for a few days between his hapless campaigns for public office. Elie, 60, started jogging 27 years ago. He completed 10 marathons and 75 triathlons. Last February, he was the oldest competitor in Israel’s Israman Ironman Distance Triathlon. And this weekend, he’ll run, bike and swim in the Eiffel Tower Triathlon in Paris. We’re exhausted just thinking about it.

http://www.nypost.com/p/pagesix/not_like_his_father_XryabSnDumDe5lsV0noueL