Archive for the ‘Tiger Woods’ Category

RONN TOROSSIAN QUOTED IN MILWAUKEE JOURNAL SENTINEL

Thursday, April 8th, 2010

http://www.jsonline.com/blogs/sports/90200527.html

 

As predicted, the Tiger Woods-Nike ad, running on the Golf Channel and ESPN, has set off a torrent of reaction.

And just in time for the Masters, which begins today.

Ronn Torossian, CEO of 5W Public Relations, called the ad “brilliant.” “This is about Nike,” he told me in a telephone interview. “The Tiger Woods Nike brand is damaged and won’t recover any time soon.”

But the ad, in which Woods’ father, Earl, can be heard talking to his son, “will get people talking about Nike, Torossian said. “The questions his father asks in the ad, those are the questions people are asking.”

RONN TOROSSIAN QUOTED BY ASSOCIATED PRESS

Tuesday, March 23rd, 2010

http://www.google.com/hostednews/ap/article/ALeqM5h2pxO80fWGA12QS23YsIr0PnR_SAD9EK05FO0

“Tiger Woods is following a rollout plan of slowly trying to return to normalcy and this was one of the few smart PR moves I’ve seen him make since the whole debacle began,” said Ronn Torossian, CEO of 5WPR, a New Yorkpublic relations and crisis management firm. “But I still don’t think he’s seen as very believable.”

WILL THE PUBLIC BUY TIGER WOODS’ APOLOGY? 5W PR PRESIDENT & CEO GIVES HARSH REVIEW

Monday, February 22nd, 2010

Will the Public Buy Tiger Woods’ Apology? 5W Public Relations president and CEO gives the golfer’s apology a harsh review – From ABC News

http://abcnews.go.com/Video/playerIndex?id=9892328

RONN TOROSSIAN, CEO OF 5WPR, IN ‘THE WEEK’ - FIRST REACTIONS TO TIGER WOODS

Friday, February 19th, 2010

http://www.theweek.com/article/index/106579/Tiger_Woods_press_conference_First_reactions

Ronn Torossian, CEO of 5WPR in the Week.  First Reactions to Tiger Woods.

RONN TOROSSIAN, CEO OF 5WPR, QUOTED ON BLOOMBERG

Friday, February 19th, 2010

http://www.bloomberg.com/apps/news?pid=20601103&sid=aUEKJmjH04jU

Ronn Torossian, CEO, 5WPR quoted on Bloomberg

RONN TOROSSIAN, CEO OF 5WPR, ON CBS NEWS REGARDING TIGER WOODS

Wednesday, February 17th, 2010

Ronn Torossian, CEO of 5W Public Relations 5WPR on CBS News regarding Tiger Woods

http://wcbstv.com/video/?id=138920@wcbs.dayport.com

BIDHERE.COM WITH AN EXCLUSIVE VIDEO OF JAMIE JUNGERS, TIGER WOODS’ GIRLFRIEND

Monday, December 14th, 2009

Bidhere.com with an exclusive video of Jamie Jungers, Tiger Woods’ Girlfriend…

http://www.youtube.com/watch?v=–75BkxuyLk&feature=youtube_gdata

RONN TOROSSIAN, CEO OF 5WPR, ON ABC NEWS

Monday, December 14th, 2009

http://abclocal.go.com/wabc/video?id=7167202

Ronn Torossian, CEO of 5WPR on ABC News – Starts at 1:55 in.

OP-ED ON TIGER WOODS BY RONN TOROSSIAN, CEO OF 5W PUBLIC RELATIONS

Thursday, December 10th, 2009

As seen in The Charlotte Observer today, an op-ed on Tiger Woods by Ronn Torossian, CEO of 5W PR: Tiger’s botched crisis management provides lessons for others

“It’s not uncommon for celebrities to face a potentially image-killing crisis. It is, however, uncommon to see one handled as poorly from start to finish as Tiger Woods’ recent wreck and subsequent sex scandal. At each step, Tiger made missteps that could have been avoided, leading to unflattering stories.”

Read more at:

http://www.charlotteobserver.com/viewpoint/story/1114791.html

TIGER WOODS AND PRESIDENT OBAMA — COURTESY OF MATT EVENTOFF

Wednesday, December 9th, 2009

 Courtesy of top media trainer Matt Eventoff

“Whether you are campaigning for elective office, to get/keep the public trust, to get promoted, to get a job, to keep your job – it is paramount to define yourself before anyone else does.  How do you define yourself? Messaging.

Tiger Woods defined himself early on in his career, very successfully.  The past few weeks have unraveled all of that.  He is now defined by nearly everyone but himself on an hourly basis, and the definitions are not only sticking but have taken on a life of their own – and people are paying attention. ”

 

Read more at:  Tiger Woods and President Obama

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